1. Concept
- This is the most important thing, depending on what you are selling. Try to reflect your company's personality in the logo. A logo does not necessarily have a product you are selling in it, you can also build your own identity in form of a certain shape, color or using logo type. For example, Apple Inc. does not sell apples, yet it has an Apple as a logo and it works very well. Just make sure the logo has the personality of your company or brand.
The logo above has an eye within it, a good representation of the company name.
The Nike logo on the other hand, does not have any image of its sportswear or equipment in it, but has a single and simple swoosh on it, which effectively portrays flexibility, movement and speed in my opinion.
2. Planning
- Before you start designing, plan the basic idea out. You know what you want to show, now think of how you want to show it.
Think of a few ideas of execution in terms of design, colour etc
Write down notes/checklists and make sketches.
3. Simplicity
- Try to make your logo simple and have a point of focus on the main concept. You do not want a lot of elements present in it to confuse your client.
- Too many colours and fonts are also not necessary,
- If you do plan to use many colours. fonts or elements, place them in a way that is clear and comfortable to one's eyes.
The image above is a good example of a simple but effective logo
A good example of a colorful yet simple and meaningful logo.
4. Scalable and can be converted to Black and White.
- A logo should be designed in such a way that when scaled to any size, it remains legible. Also note that this logo might be printed in in various places and having very fine details in it can not come out clearly when printed on different items.
- A logo should also be made in such a way that when used in black and white, it still remains legible and looks good.
5. Unique
- Remember, every product or brand should have a Unique Selling Point, something that makes it different and better from others, so why use a common design for a logo?
Make you logo unique, original and interesting. That itself will reflect on your company image.
I hope the above will be helpful to you.
One final word: Practice makes perfect, so keep practicing till you get something you like; then simplify it, clean it up and polish it!
Thanks for reading, and remember to Like my page on Facebook, and subcribe to my Youtube channel!
Nooreen
designaholism@gmail.com
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